Monday, 2 May 2011
CASE 272 - Social media network sites
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses may also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Social media may have been integral to the Arab revolutions and revolts of 2011. As one Cairo activist succinctly put it, "“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world." However, there is some debate about the extent to which social media facilitate this kind of change.
The Dutch man Ramon Stoppelenburg traveled around the world for free, without spending any money, from 2001 to 2003, thanks to his blog on Letmestayforaday.com. His website was his profile with which he created his own necessary network of online offered places to stay for the night. This made Stoppelenburg one of the first people online who used the online media in a social and effective manner.
Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.
Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz, Identi.ca Nasza-Klasa.pl
Location-based social networks: Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist
Social networking: ASmallWorld, Bebo, Cyworld, Diaspora, Facebook, Hi5, Hyves, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, Yammer
Events: Eventful, The Hotlist, Meetup.com, Upcoming
Information Aggregators: Netvibes, Twine (website)
Online Advocacy and Fundraising: Causes, Kickstarter
Wikis: PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces
Social bookmarking (or social tagging): CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd
Social Media Gaming: Empire Avenue
Social news: Digg, Mixx, NowPublic, Reddit, Newsvine
Social navigation: Trapster, Waze
Content Management Systems: Wordpress, Drupal, Plone
Document Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, Dropbox.com
Collaboration: Central Desktop
Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm
Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream, blip.tv, oovoo, Youtube
Music and audio sharing: ccMixter, Pandora Radio, Spotify, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp, Soundclick, imeem.
Presentation sharing: scribd, SlideShare
Reviews and opinions
Product reviews: epinions.com, MouthShut.com
Business reviews: Customer Lobby, Yelp, Inc.
Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers, Quora, ask.com
Media and entertainment platforms: Cisco Eos
Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online, World of Warcraft, RuneScape
Game sharing: Kongregate, Miniclip, Newgrounds, Armor Games
Social media measurement: Attensity, Radian6, Statsit, Sysomos, Vocus