Friday, 25 March 2011

CASE 241 - Proctor and Gamble

Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer goods. It is 5th in Fortune's Most Admired Companies 2011 list. P&G is credited with many business innovations including brand management and the soap opera. Procter & Gamble is a leading member of the U.S. Global Leadership Coalition, a Washington D.C.-based coalition of over 400 major companies and NGOs that advocates for a larger International Affairs Budget, which funds American diplomatic and development efforts abroad.


As of July 1, 2007, the company's operations are categorized into three "Global Business Units" with each Global Business Unit divided into "Business Segments" according to the company's March 2009 earnings release.

Beauty & Grooming
Beauty segment
Grooming segment

Household Care
Baby Care and Family Care segment
Fabric Care and Home Care segment

Health and Well-Being
Health Care segment
Snacks and Pet Care segment

List of Procter & Gamble brands

23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion.

Billion dollar brands

Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.
Bounty is a brand of paper towel sold in the United States and Canada.
Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care appliances and blenders.
CoverGirl is a brand of women's cosmetics.
Crest/Oral B is a brand of toothpaste and teeth whitening products.
Dawn/Fairy is a brand of dishwashing detergent.
Downy/Lenor is a brand of fabric softener.
Duracell is a brand of batteries and flashlights.
Fusion is a brand of men's wet shave razors and is the quickest P&G brand to have reached $1 billion in annual sales.
Gain is a brand of laundry detergent, fabric softeners and liquid dish soap.
Gillette is a brand of safety razor and male grooming products.
Head & Shoulders is a brand of anti-dandruff shampoo and conditioners.
Olay is a brand of women's skin care products.
Oral-B is a brand of toothbrush, and oral care products.
Pampers is a brand of disposable diaper and other baby care products.
Pantene is a brand of hair care products (conditioners/styling aids).
Pringles is a brand of potato chips.
Ace/Tide is a brand of laundry detergent.
Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color).
Always/Whisper is a brand of pantyliners sold primarily in Asian markets.
Flash/Mister Clean is a brand of multi-purpose cleaner, and spray sold in the United States and Great Britain.
Most of these brands, including Bounty, Crest, Pringles, and Tide, are global products available on several continents. Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New Zealand.

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